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Master of Science in Marketing and Consumption

Master's programme | 120 credits | Sustainability related
Autumn 2020
100% Day
Göteborg
INSTRUCTION LANGUAGE: English
1 Apply Deadline 2020-01-15 GU-68193 2 Opens 16 March GU-18193
1) Anyone can apply
2) Only EU/EEA citizens and students with approved residence permit in Sweden can apply

About the Programme

Short Summary

The master’s programme in Marketing and Consumption explores marketing, branding, meeting sustainability challenges, and understanding consumers in a global marketplace. It targets you who want to learn about the role of marketing and consumption in contemporary society, its cultural underpinnings, and global dimensions. Through cutting-edge, research-based courses, it gives you an opportunity to develop strategic thinking and top-quality skills in marketing and consumption in your pursuit of a successful career in these domains.

About the Programme

The marketplace is dynamic and ever changing, with continuous product launches competing for consumer attention and loyalty. The master’s programme in Marketing and Consumption is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs.

Who Should Apply?

Are you interested in understanding in how marketing and consumption can address sustainability challenges?

Are you intrigued by how marketing affects consumers and their behaviour?

Do you see yourself working in a fast-paced, dynamic international corporation?

If you’re interested in learning about the role of marketing and consumption in contemporary society and how it can address current social, economic, and sustainability challenges, then apply for the master’s programme in Marketing and Consumption.

After Graduation

Graduates of the programme receive a Degree of Master of Science (120 credits) with a major in Marketing and Consumption.

Due to our cutting-edge research focus, the programme is excellent preparation for PhD studies. Additionally, the public sector is increasingly aware of marketing needs, making public sector jobs a growing opportunity. There are also opportunities in the private sector, for example we have graduates working in leading companies in Sweden and internationally, such as Forsman & Bodenfors, Santa Maria AB, Unilever, L’Oréal, SEB, ELLOS, and Essity.

The following titles are common among graduates:

  • planner and assistant planner
  • marketing and digital marketing coordinator
  • digital growth manager
  • marketing assistant
  • media planner
  • trade marketing professional
  • transport manager
  • eBusiness specialist

See more at www.handels.gu.se/master

More information

http://www.handels.gu.se/mas...

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Requirements and Selection

Requirements: The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 credits in Business Administration or equivalent. In addition the education must include a minimum of 15 credits in Statistics, or 7.5 credits in Statistics and 7.5 credits in quantitative methods and/or Mathematics. For more information about the requirements visit www.handels.gu.se/master.

Selection: Selection for event

The selection of students is based on two groups. Priority is given to students in Group 1.

Group 1: Students with GMAT or GRE General Test result. Students need a GMAT test result of 350 or higher. Students with a GMAT test result lower than 350 will be placed in selection group 2. (GRE General Test results are translated to an equivalent GMAT score.)

Group 2: number of credits (maximum 225 credits). For further information and important instructions please see www.handels.gu.se/master

Selection: Selection for event

The selection of students is based on three groups. Group 1 and 2 are prioritized.

Group 1: Students with GMAT or GRE General Test result. Students need a GMAT test result of 350 or higher. Students with a GMAT test result lower than 350 will be placed in selection group 3. (GRE General Test results are translated to an equivalent GMAT score.)

Group 2: Students registered on Handelshögskolans Ekonomprogram, Logistikprogram or Samhällsvetenskapligt miljövetarprogram (inriktning uthålligt företagande eller miljöekonomi), that are guaranteed a place on one of the nine MSc programmes, offered by the Graduate School. The students are not guaranteed their first choice of programme. See information on how the selection is made.

Group 3: Number of credits (maximum 225 credits). If there are places left when the selection has been made in group 1 and 2, eligible students in group 3 will be selected.

Tuition Fee

Application fee: 900 SEK
Full programme cost: 166 000 SEK
First payment: 41 500 SEK

EU/EEA citizens, Swedish residence permit holders and exchange students do not pay fees. More information on: http://www.universityadmissions.se

Study Guidance

If you have additional queries, you are welcome to contact our student counsellors who will be happy to assist you.

Phone: 031-786 4956, E-mail: study.info@gs.gu.se

Department

Graduate school
Box 695
40530 Göteborg
Visiting address: Vasagatan 1


Programme that is sustainability-focused where at least one of the learning outcomes clearly shows that the programme content meets one of the current sustainability criteria. The content with a focus on sustainability must also, in accordance with the criteria, constitute the programme's main focus

Programme that is sustainability-related where at least one of the learning outcomes clearly shows that the programme content meets one of the current sustainability criteria.

Page Manager: Pontus Sundén
Last update: 6/15/2018 12:12 PM

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Page Manager: Pontus Sundén|Last update: 10/25/2018
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Denna text är utskriven från följande webbsida:
http://utbildning.gu.se/education/courses-and-programmes/program_detail/?programid=S2MAC
Utskriftsdatum: 2019-11-18