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Master of Science in Marketing and Consumption

Master's programme | 120 credits | Sustainability related
Autumn 2020
100% Day
Göteborg
INSTRUCTION LANGUAGE: English
1 Closed GU-68193 2 Closed GU-18193
1) Anyone can apply
2) Only EU/EEA citizens and students with approved residence permit in Sweden can apply

About the Programme

The master's programme in Marketing and Consumption explores marketing, branding, meeting sustainability challenges, and understanding consumers in a global marketplace. It targets you who want to learn about the role of marketing and consumption in contemporary society, its cultural underpinnings, and global dimensions. Through cutting-edge, research-based courses, it gives you an opportunity to develop strategic thinking and top-quality skills in marketing and consumption.

About the Education

The marketplace is dynamic and ever changing, with continuous product launches competing for consumer attention and loyalty. The master’s programme in Marketing and Consumption is ideal for you who want to gain expertise in a critical area for success—understanding customers and how to respond to changing customer needs. A work skill that we believe is a decisive success factor in your future career.

Tailor your education to suit your particular interests

The programme deals with regional, national, and global aspects of sustainable consumption, consumer behaviour, and maintaining a competitive advantage. An international group of students with different educational backgrounds and work experiences will enrich your studies and prepare you for a successful international career. Recent theoretical developments in marketing are combined with up-to-date, real-world cases analyzed in close cooperation with the surrounding society and companies. In addition to the core courses providing foundational knowledge, you will have the opportunity to choose between a variety of elective courses to tailor your learning experience, for example in consumer decision-making, service design, or digital marketing. It is also possible to choose courses in other fields, such as management and tourism. Additionally, you will have the opportunity to spend a semester abroad at one of our high-quality international partner universities.

Faculty reputation in marketing and consumption

The marketing faculty at the School of Business, Economics and Law enjoys a reputation as one of the best in Sweden in both research accomplishments and classroom tuition. The programme offers up-to-date courses by experienced and qualified professors. Marketing is an important field within business administration at the School of Business, Economics, and Law in Gothenburg, and over the years, thousands of satisfied students have obtained their diplomas in marketing. Around 70% of our graduate students from 2019 had a job offer within 2 months after graduation.

A focus on sustainability

Knowledge about sustainability challenges and sustainable development is highly demanded in the marketing profession. The master’s programme in Marketing and Consumption has a long-standing reputation for addressing sustainability in marketing, with dedicated courses for more than fifteen years. The competence you will gain through an in-depth understanding of sustainability marketing will give you an edge in your future career.

International

You will be part of a multicultural classroom. An international atmosphere allows you to experience other cultures, improve your communication skills, and build a global network of friends.  Also you will have ample opportunities for exchange studies.
 

More information

http://www.handels.gu.se/mas...

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Requirements and Selection

Requirements: General Entrance Requirements:  
A Bachelor's degree (equivalent to 180 ECTS credits) from an internationally recognized university and English 6/English B from Swedish upper secondary school or the equivalent level of an internationally recognized test. For more information about general entrance Requirements see www.universityadmissions.se (English) and www.antagning.se (Swedish).  Programme specific entrance requirements:  
A minimum of 60 credits of courses in business administration, and a minimum of 15 credits in statistics or 7,5 credits in statistics and 7,5 credits in quantitative methods and/or mathematics.

Selection: Selection for event

The selection of students is based on two groups. Priority is given to students in Group 1.

Group 1: Students with GMAT or GRE General Test result. Students need a GMAT test result of 350 or higher. Students with a GMAT test result lower than 350 will be placed in selection group 2. (GRE General Test results are translated to an equivalent GMAT score.)

Group 2: number of credits (maximum 225 credits). For further information and important instructions please see www.handels.gu.se/master

Selection: Selection for event

The selection of students is based on three groups. Group 1 and 2 are prioritized.

Group 1: Students with GMAT or GRE General Test result. Students need a GMAT test result of 350 or higher. Students with a GMAT test result lower than 350 will be placed in selection group 3. (GRE General Test results are translated to an equivalent GMAT score.)

Group 2: Students registered on Handelshögskolans Ekonomprogram, Logistikprogram or Samhällsvetenskapligt miljövetarprogram (inriktning uthålligt företagande eller miljöekonomi), that are guaranteed a place on one of the nine MSc programmes, offered by the Graduate School. The students are not guaranteed their first choice of programme. See information on how the selection is made.

Group 3: Number of credits (maximum 225 credits). If there are places left when the selection has been made in group 1 and 2, eligible students in group 3 will be selected.

Tuition Fee

Application fee: 900 SEK
Full programme cost: 166 000 SEK
First payment: 41 500 SEK

EU/EEA citizens, Swedish residence permit holders and exchange students do not pay fees. More information on: http://www.universityadmissions.se

Study Guidance

If you have additional queries, you are welcome to contact our student counsellors who will be happy to assist you.

Phone: 031-786 4956, E-mail: study.info@gs.gu.se

Department

Graduate school
Box 695
40530 Göteborg
Visiting address: Vasagatan 1


Programme that is sustainability-focused where at least one of the learning outcomes clearly shows that the programme content meets one of the current sustainability criteria. The content with a focus on sustainability must also, in accordance with the criteria, constitute the programme's main focus

Programme that is sustainability-related where at least one of the learning outcomes clearly shows that the programme content meets one of the current sustainability criteria.

Page Manager: Jörgen Ölund
Last update: 2/18/2020 2:41 PM

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Page Manager: Jörgen Ölund|Last update: 10/25/2018
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