Master of Science in Marketing and Consumption - Göteborgs universitet Till startsida
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Master of Science in Marketing and Consumption

Avancerad nivå | 120 hp | Hållbarhetsrelaterad
HT 2019
100% Dag
Göteborg
UNDERVISNINGSSPRÅK: Engelska
Kommentar: Please note that the selection process has been changed according to what was initially stated.
Stängd GU-18193
HT 2020
100% Dag
Göteborg
UNDERVISNINGSSPRÅK: Engelska
Öppnar 16 mars GU-18193

Om programmet

This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in these domains, both in Sweden and abroad. Focus is on understanding consumers in a global marketplace.

Due to a large variety of consumer demands, the marketplace is dynamic and ever changing - with new products being launched regularly as companies compete for consumers’ attention and loyalty. The Marketing and Consumption programme is ideal for students who want to gain expertise in understanding consumers – an area that is critical for success in any market! The consumer focus of this programme provides students with critical knowledge - a distinct advantage over the graduates of other business programmes.

With the global marketplace as a starting point and an emphasis on competitive advantage and sustainable consumption the programme provide cutting edge courses. The programme further offers an appealing study environment - a mix of students with different educational backgrounds, nationalities, and work experiences enriches the studies as well as prepares the students for a successful international career. Up-to-date, practical cases are used and analyzed in close co-operation with global organizations and local companies. International leading marketing scholars from the top ranked business schools also give students the opportunity to attend lectures with current thematics. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy.

The programme consists of 60 credits core courses, 30 credits elective courses from other Master's programmes at Graduate School and a 30 credits Master Degree project. The elective courses can for example be within event and tourism, logistics, innovation management or international business.

After completing the Marketing and Consumption programme the students are employed as web and marketing coordinator, strategic marketer, brand manager, marketing manager, marketing and communications specialist and planner researcher.

Within six months 90% of the students have employment, almost all with qualified work-tasks.

See more at www.handels.gu.se/master

Mer information om programmet

http://www.handels.gu.se/mas...

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Behörighet och urval

Förkunskapskrav: The applicant must have been awarded a Bachelor's degree (equivalent to a Swedish Kandidatexamen) from an internationally recognized university and be able to demonstrate proficiency in English by means of an internationally recognized test, e. g. TOEFL, IELTS. The level of English must be equivalent to English 6/English B from Swedish Upper Secondary School. The applicant's university education must also include a minimum of 60 credits in Business Administration or equivalent. In addition the education must include a minimum of 15 credits in Statistics, or 7.5 credits in Statistics and 7.5 credits in quantitative methods and/or Mathematics. For more information about the requirements visit www.handels.gu.se/master.

Urval: The selection of students is based on three groups. Group 1 and 2 are prioritized. Group 1: Students with GMAT or GRE General Test result. Students need a GMAT test result of 350 or higher. Students with a GMAT test result lower than 350 will be placed in selection group 3. (GRE General Test results are translated to an equivalent GMAT score.) Group 2: Students registered on Handelshögskolans Ekonomprogram, Logistikprogram or Samhällsvetenskapligt miljövetarprogram (inriktning uthålligt företagande eller miljöekonomi), that are guaranteed a place on one of the nine MSc programmes, offered by the Graduate School. The students are not guaranteed their first choice of programme. See information on how the selection is made. Group 3: Number of credits (maximum 225 credits). If there are places left when the selection has been made in group 1 and 2, eligible students in group 3 will be selected.

Studievägledning

If you have additional queries, you are welcome to contact our student counsellors who will be happy to assist you.

Phone: 031-786 4956, E-mail: study.info@gs.gu.se

Programmet ges vid

Graduate School, GS
Box 695
40530 Göteborg
Besöksadress: Vasagatan 1


Program som är hållbarhetsfokuserat där minst ett av programmets lärandemål tydligt visar att programmets innehåll uppfyller minst ett av de aktuella kriterierna för hållbarhetsmärkning. Detta innehåll ska också, i enlighet med kriterierna, utgöra programmets huvudsakliga fokus

Program som är hållbarhetsrelaterat där minst ett av lärandemålen tydligt visar att programmets innehåll uppfyller minst ett av de aktuella kriterierna för hållbarhetmärkning

Sidansvarig: Kerstin Eiman
Sidan uppdaterades: 2018-06-15 12:12

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Sidansvarig: Kerstin Eiman|Sidan uppdaterades: 2019-01-11
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Denna text är utskriven från följande webbsida:
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Utskriftsdatum: 2019-09-21